{"id":1421,"date":"2009-02-13T10:00:38","date_gmt":"2009-02-13T02:00:38","guid":{"rendered":"http:\/\/www.proed.com.tw\/?p=1421"},"modified":"2022-08-08T11:17:18","modified_gmt":"2022-08-08T03:17:18","slug":"%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e7%82%ba%e7%ac%ac%e4%ba%8c%e7%89%88","status":"publish","type":"post","link":"https:\/\/www.proed.com.tw\/?p=1421","title":{"rendered":"\u6d88\u8cbb\u8005\u884c\u70ba(\u7b2c\u4e8c\u7248)"},"content":{"rendered":"

\"9789861547664\"<\/a><\/p>\n

\u6d88\u8cbb\u8005\u884c\u70ba(\u7b2c\u4e8c\u7248)<\/span><\/h1>\n

Consumer Behavior<\/p>\n

Leon G. Schiffman\u25a0 Leslie Lazar Kanuk \u00a0\u8457<\/p>\n

\u9867\u8431\u8431\u3001\u90ed\u5efa\u5fd7 \u7de8\u8b6f<\/p>\n

ISBN:978-986-154-766-4<\/p>\n

<\/p>\n

\u25ce\u7c21\u76ee\u4ecb\u7d39\uff1a<\/strong><\/p>\n

\u7b2c\u4e00\u55ae\u5143 \u5c0e\u8ad6 2
\n\u7b2c\u4e8c\u55ae\u5143 \u6d88\u8cbb\u8005\u500b\u5225\u5dee\u7570 82
\n\u7b2c\u4e09\u55ae\u5143 \u793e\u6703\u6587\u5316\u74b0\u5883\u8207\u6d88\u8cbb\u8005\u884c\u70ba 320
\n\u7b2c\u56db\u55ae\u5143 \u6d88\u8cbb\u8005\u6c7a\u7b56\u6b77\u7a0b 494<\/p>\n

\u25ce<\/strong>\u5167\u5bb9\u7c21\u4ecb\uff1a<\/strong><\/p>\n

\u6d88\u8cbb\u8005\u884c\u70ba\u662f\u884c\u92b7\u7b56\u7565\u7684\u6839\u57fa\uff0c\u672c\u66f8\u4f9d\u5faa\u6b64\u8108\u7d61\uff0c\u4ee5\u5fc3\u7406\u5b78\u3001\u793e\u6703\u5b78\u3001\u793e\u6703\u5fc3\u7406\u5b78\u3001\u6587\u5316\u4eba\u985e\u5b78\u548c\u7d93\u6fdf\u5b78\u70ba\u7406\u8ad6\u80cc\u666f\uff0c\u6d88\u8cbb\u8005\u6c7a\u7b56\u6a21\u5f0f\u70ba\u9aa8\u5e79\u5206\u8ff0\u500b\u5225\u5dee\u7570\u3001\u793e\u6703\u6587\u5316\u74b0\u5883\u7b49\u6982\u5ff5\uff0c\u5e36\u9818\u60a8\u4e00\u7aba\u6d88\u8cbb\u8005\u884c\u70ba\u7cbe\u91c7\u3001\u8c50\u5bcc\u3001\u591a\u5143\u5316\u7684\u9762\u8c8c\u3002\u6b32\u63a2\u7a76\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u5967\u7955\u3001\u6b32\u638c\u63e1\u6d88\u8cbb\u8005\u884c\u70ba\u7406\u8ad6\u7684\u6700\u65b0\u767c\u5c55\u6982\u6cc1\u3001\u6b32\u61c9\u7528\u6d88\u8cbb\u8005\u884c\u70ba\u77e5\u8b58\u65bc\u884c\u92b7\u5be6\u52d9\uff0c\u672c\u66f8\u5c07\u958b\u555f\u60a8\u7684\u8996\u91ce\u3002<\/p>\n

\u25ce\u8b6f<\/strong>\u8005\u7c21\u4ecb<\/strong>\uff1a<\/strong><\/p>\n

\u9867\u8431\u8431<\/strong>
\n\u79c1\u7acb\u6771\u5433\u5927\u5b78\u570b\u969b\u7d93\u71df\u8207\u8cbf\u6613\u5b78\u7cfb\u66a8\u78a9\u58eb\u73ed\u6559\u6388
\n\u570b\u7acb\u53f0\u7063\u5927\u5b78\u5546\u5b78\u7814\u7a76\u6240\u535a\u58eb\uff081993~1997\uff09\uff0c\u4e3b\u4fee\u884c\u92b7\u7ba1\u7406\u3002\u7814\u7a76\u8208\u8da3\u70ba\u884c\u92b7\u5b78\u8207\u6d88\u8cbb\u8005\u884c\u70ba\uff0c\u8457\u4f5c\u767c\u8868\u65bc\u7ba1\u7406\u5b78\u5831\u3001\u7ba1\u7406\u8a55\u8ad6\u3001\u53f0\u5927\u7ba1\u7406\u8ad6\u53e2\u3001\u4e2d\u5c71\u7ba1\u7406\u8a55\u8ad6\u3001\u8f14\u4ec1\u7ba1\u7406\u8a55\u8ad6\u3001\u5546\u7ba1\u79d1\u6280\u5b63\u520a\u8207\u53f0\u7063\u7ba1\u7406\u5b78\u520a\u7b49\u3002\u76ee\u524d\u6559\u6388\u570b\u969b\u884c\u92b7\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u8207\u570b\u969b\u4f01\u696d\u7b49\u8ab2\u7a0b\u3002
\nE-mail: hsuan@scu.edu.tw<\/p>\n

\u90ed\u5efa\u5fd7<\/strong>
\n\u79c1\u7acb\u4e2d\u539f\u5927\u5b78\u5fc3\u7406\u5b78\u7cfb\u6240\u526f\u6559\u6388\u517c\u4e3b\u4efb
\n\u570b\u7acb\u53f0\u7063\u5927\u5b78\u5fc3\u7406\u5b78\u7814\u7a76\u6240\u535a\u58eb\uff081993~1999\uff09\uff0c\u4e3b\u4fee\u5de5\u696d\u8207\u7d44\u7e54\u5fc3\u7406\u5b78\u3002\u7814\u7a76\u8208\u8da3\u70ba\u7d44\u7e54\u5fc3\u7406\u5b78\u3001\u4eba\u4e8b\u5fc3\u7406\u5b78\u3001\u7d44\u7e54\u6587\u5316\u53ca\u83ef\u4eba\u7d44\u7e54\u884c\u70ba\uff0c\u5b78\u8853\u8457\u4f5c\u767c\u8868\u65bc\u4e2d\u83ef\u5fc3\u7406\u5b78\u520a\u3001\u672c\u571f\u5fc3\u7406\u5b78\u7814\u7a76\u3001\u7ba1\u7406\u8a55\u8ad6\u3001\u53f0\u5927\u7ba1\u7406\u8ad6\u53e2\u53ca\u4e2d\u5c71\u7ba1\u7406\u8a55\u8ad6\u7b49\u3002\u8b6f\u6709\u300a\u7ba1\u7406\u5b78\u5c0e\u8ad6\u300b\uff0c\u4e3b\u7de8\u6d77\u5cfd\u5169\u5cb8\u7ba1\u7406\u7cfb\u5217\u53e2\u66f8\uff0c\u5167\u5bb9\u6db5\u84cb\u4f01\u696d\u6587\u5316\u3001\u4eba\u529b\u8cc7\u6e90\u7ba1\u7406\u3001\u7d44\u7e54\u8207\u7ba1\u7406\u53ca\u4f01\u696d\u502b\u7406\u8207\u5de5\u4f5c\u50f9\u503c\u7b49\u4e3b\u984c\u3002
\nE-mail: cckuo@cycu.edu.tw<\/p>\n

\u5982\u8981\u5718\u8a02\u8acb\u7d66\u6211\u5011\u4e00\u5929\u6642\u9593\u5099\u66f8\uff0c\u4ee5\u4fbf\u89aa\u9001\u6216\u5b85\u914d(\u8ca8\u5230\u4ed8\u6b3e\u6216\u532f\u6b3e)\u3002<\/span><\/h2>\n

\u82e5\u8981\u55ae\u672c\u8cfc\u8cb7\uff0c\u8acb\u4e0a\u73ed\u6642\u9593\u5230\u9580\u5e02\u8cfc\u8cb7\uff0c\u4eab\u6709\u4e5d\u6298\u512a\u60e0<\/span><\/h2>\n

\u5982\u60f3\u55ae\u672c\u90f5\u8cfc\uff0c\u8acb\u6309\u6b64\u7db2\u5740>><\/a><\/h2>\n

 <\/p>\n

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 <\/p>\n

\u5b78\u5bcc\u6587\u5316\u4e8b\u696d\u6709\u9650\u516c\u53f8<\/h3>\n
\n

10663 \u53f0\u5317\u5e02\u5927\u5b89\u5340\u548c\u5e73\u6771\u8def\u4e8c\u6bb5118\u5df72\u5f0420\u865f
\n\u96fb\u8a71\uff1a(02)2378-0358
\n\u50b3\u771f\uff1a(02)2736-9042
\n\u96fb\u5b50\u90f5\u4ef6\uff1aproedp@ms34.hinet.net<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u6d88\u8cbb\u8005\u884c\u70ba(\u7b2c\u4e8c\u7248) Consumer Behavior Leon G. Sch … \u95b1\u8b80\u5168\u6587 →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1421","post","type-post","status-publish","format-standard","hentry","category-1"],"_links":{"self":[{"href":"https:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/1421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.proed.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1421"}],"version-history":[{"count":4,"href":"https:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/1421\/revisions"}],"predecessor-version":[{"id":1425,"href":"https:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/1421\/revisions\/1425"}],"wp:attachment":[{"href":"https:\/\/www.proed.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.proed.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.proed.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}