{"id":2413,"date":"2019-08-14T14:06:04","date_gmt":"2019-08-14T06:06:04","guid":{"rendered":"http:\/\/www.proed.com.tw\/?p=2413"},"modified":"2024-08-02T13:34:40","modified_gmt":"2024-08-02T05:34:40","slug":"%e7%95%b6%e4%bb%a3%e5%aa%92%e9%ab%94%ef%bc%9a%e5%8c%af%e6%b5%81%e4%b8%ad%e7%9a%84%e5%82%b3%e6%92%ad%e4%b8%96%e7%95%8c-2","status":"publish","type":"post","link":"http:\/\/www.proed.com.tw\/?p=2413","title":{"rendered":"\u7576\u4ee3\u5a92\u9ad4\uff1a\u532f\u6d41\u4e2d\u7684\u50b3\u64ad\u4e16\u754c"},"content":{"rendered":"<p><a href=\"http:\/\/www.proed.com.tw\/wp-content\/uploads\/2019\/08\/9789865713652.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2378\" src=\"http:\/\/www.proed.com.tw\/wp-content\/uploads\/2019\/08\/9789865713652-219x300.jpg\" alt=\"\" width=\"219\" height=\"300\" srcset=\"http:\/\/www.proed.com.tw\/wp-content\/uploads\/2019\/08\/9789865713652-219x300.jpg 219w, http:\/\/www.proed.com.tw\/wp-content\/uploads\/2019\/08\/9789865713652-768x1050.jpg 768w, http:\/\/www.proed.com.tw\/wp-content\/uploads\/2019\/08\/9789865713652-749x1024.jpg 749w, http:\/\/www.proed.com.tw\/wp-content\/uploads\/2019\/08\/9789865713652.jpg 951w\" sizes=\"auto, (max-width: 219px) 100vw, 219px\" \/><\/a><\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u7576\u4ee3\u5a92\u9ad4\uff1a\u532f\u6d41\u4e2d\u7684\u50b3\u64ad\u4e16\u754c<\/strong><\/span><\/p>\n<p>Media Today: Mass Communication in a Converging World, 5<sup>th<\/sup> ed.<\/p>\n<p>Joseph Turow\u00a0 \u8457<\/p>\n<p>\u8607\u6587\u8ce2\u00a0 \u8b6f<\/p>\n<p>\u9ec3\u632f\u5bb6\u00a0 \u5be9\u8a02<\/p>\n<p>ISBN:978-986-5713-65-2<\/p>\n<p><!--more--><\/p>\n<p><span style=\"color: #800080;\"><strong>\u25ce<\/strong><strong>\u7c21\u76ee\u4ecb\u7d39\uff1a<\/strong><\/span><\/p>\n<p><strong>\u7b2c\u4e00\u90e8\u5206\uff1a\u5a92\u9ad4\u672c\u8cea\u8207\u5a92\u9ad4\u4e8b\u696d<\/strong><\/p>\n<p>\u7b2c\u4e00\u7ae0\uff1a\u77ad\u89e3\u5927\u773e\u5a92\u9ad4\u3001\u532f\u6d41\u8207\u5a92\u9ad4\u7d20\u990a\u7684\u91cd\u8981\u6027<\/p>\n<p>\u7b2c\u4e8c\u7ae0\uff1a\u7406\u89e3\u95dc\u65bc\u5a92\u9ad4\u6548\u61c9\u8207\u5a92\u9ad4\u6587\u5316\u7684\u7814\u7a76<\/p>\n<p>\u7b2c\u4e09\u7ae0\uff1a\u5a92\u9ad4\u4e8b\u696d<\/p>\n<p>\u7b2c\u56db\u7ae0\uff1a\u8cc7\u52a9\u8207\u5f62\u5851\u5a92\u9ad4\uff1a\u5ee3\u544a\u3001\u516c\u5171\u95dc\u4fc2\u8207\u884c\u92b7\u50b3\u64ad<\/p>\n<p>\u7b2c\u4e94\u7ae0\uff1a\u5c0d\u65bc\u5a92\u9ad4\u5167\u5bb9\u7684\u63a7\u5236\uff1a\u653f\u5e9c\u7ba1\u7406\u3001\u81ea\u4e3b\u7ba1\u7406\u8207\u9053\u5fb7\u898f\u7bc4<\/p>\n<p><strong>\u7b2c\u4e8c\u90e8\u5206\uff1a\u5a92\u9ad4\u7522\u696d<\/strong><\/p>\n<p>\u5a92\u9ad4\u7522\u696d\uff1a\u5a92\u9ad4\u7522\u696d\u4e2d\u9a45\u52d5\u532f\u6d41\u7684\u529b\u91cf<\/p>\n<p>\u7b2c\u516d\u7ae0\uff1a\u7db2\u8def\u7522\u696d<\/p>\n<p>\u7b2c\u4e03\u7ae0\uff1a\u96fb\u5f71\u7522\u696d<\/p>\n<p>\u7b2c\u516b\u7ae0\uff1a\u96fb\u73a9\u904a\u6232\u7522\u696d<\/p>\n<p><span style=\"color: #800080;\"><strong>\u25ce<\/strong><strong>\u5167\u5bb9\u7c21\u4ecb\uff1a<\/strong><\/span><\/p>\n<p>\u300a\u7576\u4ee3\u5a92\u9ad4\u300b\u5229\u7528\u532f\u6d41\u7576\u4f5c\u4e00\u9762\u900f\u93e1\uff0c\u5c07\u5b78\u751f\u7f6e\u65bc21\u4e16\u7d00\u5a92\u9ad4\u4e16\u754c\u5404\u7a2e\u5f71\u97ff\u6df1\u9060\u4e4b\u8b8a\u5316\u7684\u6838\u5fc3\u4f4d\u7f6e\u3002\u900f\u904e\u532f\u6d41\u9019\u9762\u900f\u93e1\uff0c\u5b78\u751f\u5011\u80fd\u5920\u5b78\u6703\u5982\u4f55\u4ee5\u6279\u5224\u65b9\u5f0f\u53bb\u601d\u8003\u4eca\u65e5\u7684\u5a92\u9ad4\u6240\u626e\u6f14\u7684\u89d2\u8272\uff0c\u4ee5\u53ca\u9019\u4e9b\u8b8a\u5316\u5c0d\u65bc\u4ed6\u5011\u7576\u524d\u8207\u672a\u4f86\u7684\u751f\u6d3b\u6709\u4ec0\u9ebc\u6a23\u7684\u610f\u7fa9\u3002\u672c\u66f8\u7684\u5a92\u9ad4\u7cfb\u7d71\u53d6\u5411\u80fd\u5920\u5e6b\u52a9\u5b78\u751f\u4ed4\u7d30\u6aa2\u8996\u5728\u9019\u500b\u7531\u6578\u4f4d\u9769\u547d\u6240\u5275\u9020\u7684\u65b0\u4e16\u754c\u7576\u4e2d\uff0c\u5a92\u9ad4\u88ab\u751f\u7522\u88fd\u4f5c\u3001\u767c\u884c\u4ee5\u53ca\u5c55\u793a\u7684\u7a2e\u7a2e\u904e\u7a0b\u3002\u56e0\u6b64\uff0c\u300a\u7576\u4ee3\u5a92\u9ad4\u300b\u8d85\u8d8a\u4e86\u50b3\u7d71\u5927\u773e\u50b3\u64ad\u6559\u79d1\u66f8\u628a\u7126\u9ede\u653e\u5728\u6d88\u8cbb\u5a92\u9ad4\u4e0a\u9762\u7684\u505a\u6cd5\uff0c\u7d66\u4e88\u5b78\u751f\u4e00\u7a2e\u95dc\u65bc\u5a92\u9ad4\u7522\u696d\u904b\u4f5c\u65b9\u5f0f\u7684\u5167\u90e8\u89c0\u9ede\u3002\u4f8b\u5982\uff1aGoogle\u7a76\u7adf\u662f\u5982\u4f55\u5f9e\u7db2\u8def\u641c\u5c0b\u7576\u4e2d\u7372\u5229\u7684\uff1f\u5f9e\u73fe\u5728\u958b\u59cb\u7684\u4e94\u5e74\u4e4b\u5f8c\uff0c\u96dc\u8a8c\u5c07\u6703\u4ee5\u4ec0\u9ebc\u6a23\u8c8c\u51fa\u73fe\u5728\u6211\u5011\u9762\u524d\u5462\uff1f<\/p>\n<p>\u300a\u7576\u4ee3\u5a92\u9ad4\u300b\u6df1\u5177\u6559\u80b2\u6027\u800c\u4e14\u751f\u52d5\u6709\u8da3\uff0c\u4ee5\u4e0b\u7126\u9ede\u70ba\u672c\u66f8\u7279\u8272\uff1a<\/p>\n<p>\u2024\u532f\u6d41\uff1a\u9664\u4e86\u7528\u5c08\u7ae0\u8a0e\u8ad6\u7db2\u969b\u7db2\u8def\u8207\u96fb\u73a9\u904a\u6232\u7522\u696d\u4e4b\u5916\uff0c\u6bcf\u4e00\u7ae0\u90fd\u5305\u542b\u4e86\u95dc\u65bc\u532f\u6d41\u8207\u5176\u885d\u64ca\u7684\u8aaa\u660e\u3002<\/p>\n<p>\u2024\u6d88\u8cbb\u8005\u6559\u80b2\uff1a\u5a92\u9ad4\u7d20\u990a\u554f\u984c\u8981\u6c42\u5b78\u751f\u53bb\u4ed4\u7d30\u601d\u8003\u4ed6\u5011\u8eab\u70ba\u5a92\u9ad4\u6d88\u8cbb\u8005\u4ee5\u53ca\u6f5b\u5728\u5a92\u9ad4\u5275\u4f5c\u8005\u7684\u89d2\u8272\u3002<\/p>\n<p>\u2024\u5168\u9762\u6027\u7684\u5a92\u9ad4\u7522\u696d\u5831\u5c0e\uff1a\u5728\u7d19\u672c\u66f8\u7c4d\u8207\u5c08\u5c6c\u7db2\u7ad9\u4e0a\u7684\u6b77\u53f2\u6642\u9593\u8ef8\uff0c\u8a73\u7d30\u8ffd\u8e64\u8a18\u9304\u4e86\u6bcf\u4e00\u500b\u5a92\u9ad4\u7522\u696d\u7684\u767c\u5c55\u904e\u7a0b\uff0c\u8b93\u5b78\u751f\u4e00\u773c\u5c31\u80fd\u5927\u81f4\u77ad\u89e3\u6bcf\u500b\u7279\u5b9a\u7684\u7522\u696d\u3002<\/p>\n<p>\u2024\u5b78\u751f\u6613\u65bc\u7406\u89e3\u7684\u7576\u4ee3\u7bc4\u4f8b\uff1a\u65b0\u7684\u6587\u5316\u8207\u5a92\u9ad4\u65b9\u584a\u80fd\u5920\u5e6b\u52a9\u5b78\u751f\u601d\u8003\u5a92\u9ad4\u7522\u696d\u5c0d\u65bc\u4ed6\u5011\u7684\u751f\u6d3b\u4ee5\u53ca\u5168\u4e16\u754c\u6703\u9020\u6210\u4ec0\u9ebc\u6a23\u7684\u885d\u64ca\u3002<\/p>\n<p>\u5854\u6d1b\u5df2\u7d93\u6559\u5c0e\u5927\u773e\u5a92\u9ad4\u5165\u9580\u9019\u9580\u8ab2\u7a0b\u8d85\u904e\u5341\u5e74\u4e4b\u4e45\uff0c\u4ed6\u5728\u672c\u66f8\u4e2d\u8b49\u660e\u4e86\uff0c\u5a92\u9ad4\u532f\u6d41\u8207\u7db2\u8def\u7121\u6240\u4e0d\u5728\u7684\u60c5\u6cc1\uff0c\u5df2\u7d93\u4ee5\u591a\u7a2e\u65b9\u5f0f\u6a21\u7cca\u4e86\u5404\u7a2e\u4e0d\u540c\u5a92\u9ad4\u4e4b\u9593\u7684\u5dee\u7570\u6027\u8207\u754c\u7dda\u3002\u5f9e\u5831\u7d19\u3001\u96fb\u73a9\u904a\u6232\u3001\u793e\u7fa4\u7db2\u7ad9\u3001\u5230\u884c\u52d5\u5e73\u81fa\uff0c\u300a\u7576\u4ee3\u5a92\u9ad4\u300b\u70ba\u5b78\u751f\u65e5\u5f8c\u751f\u6d3b\u5728\u5a92\u9ad4\u6578\u4f4d\u4e16\u754c\u88e1\u4f5c\u597d\u5fc5\u8981\u7684\u6e96\u5099\u3002<\/p>\n<p>\u95dc\u65bc\u672c\u66f8\u5c01\u9762\u7684\u5716\u50cf<\/p>\n<p>\u9019\u5e45\u5404\u7a2e\u61c9\u7528\u7a0b\u5f0f\u532f\u6d41\u9032\u5165\u4e00\u652f\u667a\u6167\u578b\u624b\u6a5f\u7684\u5716\u50cf\uff0c\u4ee3\u8868\u4e86\u5927\u591a\u6578\u4eba\u5011\u4eca\u65e5\u6240\u9ad4\u9a57\u5230\u7684\u532f\u6d41\uff0c\u63db\u53e5\u8a71\u8aaa\uff0c\u5b78\u751f\u73fe\u5728\u53ef\u4ee5\u5728\u4ed6\u5011\u7684\u624b\u6a5f\u4e0a\u95b1\u8b80\u66f8\u7c4d\u3001\u89c0\u8cde\u96fb\u8996\u8207\u96fb\u5f71\u3001\u5728\u793e\u7fa4\u5a92\u9ad4\u7db2\u7ad9\u8cbc\u6587\u3001\u8046\u807d\u97f3\u6a02\u3001\u4ee5\u53ca\u8a31\u591a\u5176\u4ed6\u7684\u4e8b\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u5ee3\u544a\u4e3b\u73fe\u5728\u80fd\u5920\u900f\u904e\u884c\u52d5\u79d1\u6280\u800c\u89f8\u53ca\u5230\u6f5b\u5728\u7684\u6d88\u8cbb\u8005\uff0c\u751a\u81f3\u53ef\u4ee5\u6839\u64da\u6d88\u8cbb\u8005\u7684\u5be6\u9ad4\u4f4d\u7f6e\u800c\u7372\u53d6\u95dc\u65bc\u4ed6\u5011\u7684\u8cc7\u8a0a\u3002\u6578\u4f4d\u5a92\u9ad4\u5df2\u7d93\u6c38\u4e45\u5730\u6539\u8b8a\u4e86\u5a92\u9ad4\u7522\u696d\uff0c\u800c\u5b78\u751f\u5011\u8eab\u70ba\u5a92\u9ad4\u6d88\u8cbb\u8005\uff0c\u4e5f\u61c9\u8a72\u8981\u77ad\u89e3\u9019\u4e9b\u8b8a\u5316\u5982\u4f55\u5f71\u97ff\u5230\u4ed6\u5011\u7684\u65e5\u5e38\u751f\u6d3b\u3002\u672c\u66f8\u63a2\u8a0e\u4e86\u5a92\u9ad4\u7522\u696d\u7684\u904e\u53bb\u8207\u73fe\u5728\uff0c\u76ee\u6a19\u662f\u4f7f\u8b80\u8005\u6210\u70ba\u5728\u5a92\u9ad4\u7684\u6578\u4f4d\u4e16\u754c\u4e2d\u66f4\u5177\u6709\u76f8\u95dc\u77e5\u8b58\u7684\u516c\u6c11\u8207\u6d88\u8cbb\u8005\u3002<\/p>\n<p>\u5854\u6d1b\uff08Joseph Turow\uff09\u662f\u8cd3\u5915\u6cd5\u5c3c\u4e9e\u5927\u5b78\u5b89\u80fd\u67cf\u683c\u50b3\u64ad\u5b78\u9662\u7684\u7f85\u4f2f\u7279\u2022\u8def\u6613\u65af\u2022\u8b1d\u6602\u8b1b\u5ea7\u7684\u50b3\u64ad\u5b78\u6559\u6388\u3002\u4ed6\u66fe\u7d93\u64d4\u4efb\u904e\u570b\u969b\u50b3\u64ad\u5b78\u6703\uff08International Communication Association\uff09\u5927\u773e\u50b3\u64ad\u5206\u6703\u7684\u4e3b\u5e2d\uff0c\u800c\u4e14\u66fe\u7d93\u91dd\u5c0d\u5a92\u9ad4\u7522\u696d\u51fa\u7248\u8d85\u904e150\u7bc7\u6587\u7ae0\u82079\u672c\u66f8\u7c4d\u3002<\/p>\n<p><span style=\"color: #800080;\"><strong>\u25ce<\/strong><strong>\u5be9\u8a02\u8005\u7c21\u4ecb\uff1a<\/strong><\/span><\/p>\n<p><strong>\u9ec3\u632f\u5bb6\u535a\u58eb<\/strong><\/p>\n<p>\u5b78\u6b77:<\/p>\n<p>\u570b\u7acb\u653f\u6cbb\u5927\u5b78\u50b3\u64ad\u535a\u58eb<\/p>\n<p>\u73fe\u4efb:<\/p>\n<p>\u81ea\u7531\u4eba\u570b\u969b\u80a1\u4efd\u6709\u9650\u516c\u53f8\u8463\u4e8b\u9577<\/p>\n<p>\u672c\u65e5\u5236\u4f5c\u5275\u8fa6\u4eba<\/p>\n<p>\u884c\u653f\u9662\u89c0\u5149\u63a8\u52d5\u767c\u5c55\u59d4\u54e1\u6703MICE\u5c0f\u7d44\u59d4\u54e1<\/p>\n<p>\u8ca1\u5718\u6cd5\u4eba\u53f0\u5317\u5e02\u6703\u5c55\u7522\u696d\u767c\u5c55\u57fa\u91d1\u6703\u8463\u4e8b<\/p>\n<p><span style=\"color: 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style=\"color: #ff0000;\">\u5982\u8981\u5718\u8a02\u8acb\u7d66\u6211\u5011\u4e00\u5929\u6642\u9593\u5099\u66f8\uff0c\u4ee5\u4fbf\u89aa\u9001\u6216\u5b85\u914d(<strong>\u532f\u6b3e\u5f8c\u51fa\u8ca8<\/strong>)\u3002<\/span><\/h2>\n<h2><span style=\"color: #ff0000;\">\u82e5\u8981\u55ae\u672c\u8cfc\u8cb7\uff0c\u8acb\u4e0a\u73ed\u6642\u9593\u5230\u9580\u5e02\u8cfc\u8cb7\uff0c\u4eab\u6709\u4e5d\u6298\u512a\u60e0\u3002<\/span><\/h2>\n<h2><a href=\"https:\/\/www.books.com.tw\/products\/0010830180?loc=P_0005_001\">\u5982\u60f3\u55ae\u672c\u90f5\u8cfc\uff0c\u8acb\u6309\u6b64\u7db2\u5740&gt;&gt;<\/a><\/h2>\n<h3><\/h3>\n<h3 class=\"widget-title\">\u5b78\u5bcc\u6587\u5316\u4e8b\u696d\u6709\u9650\u516c\u53f8<\/h3>\n<div class=\"textwidget\">\n<p>10663 \u53f0\u5317\u5e02\u5927\u5b89\u5340\u548c\u5e73\u6771\u8def\u4e8c\u6bb5118\u5df72\u5f0420\u865f<br \/>\n\u96fb\u8a71\uff1a(02)2378-0358<br \/>\n\u50b3\u771f\uff1a(02)2736-9042<br \/>\n\u96fb\u5b50\u90f5\u4ef6\uff1a<a href=\"mailto:proedp@ms34.hinet.net\">proedp@ms34.hinet.net<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u7576\u4ee3\u5a92\u9ad4\uff1a\u532f\u6d41\u4e2d\u7684\u50b3\u64ad\u4e16\u754c Media Today: Mass Communic &hellip; <a href=\"http:\/\/www.proed.com.tw\/?p=2413\">\u95b1\u8b80\u5168\u6587 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2413","post","type-post","status-publish","format-standard","hentry","category-1"],"_links":{"self":[{"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/2413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2413"}],"version-history":[{"count":4,"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/2413\/revisions"}],"predecessor-version":[{"id":2854,"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/2413\/revisions\/2854"}],"wp:attachment":[{"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2413"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}