{"id":2126,"date":"2018-10-15T17:38:43","date_gmt":"2018-10-15T09:38:43","guid":{"rendered":"http:\/\/www.proed.com.tw\/?p=2126"},"modified":"2022-08-08T11:17:18","modified_gmt":"2022-08-08T03:17:18","slug":"%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e7%82%ba-%e7%ac%ac%e4%b8%89%e7%89%88","status":"publish","type":"post","link":"http:\/\/www.proed.com.tw\/?p=2126","title":{"rendered":"\u6d88\u8cbb\u8005\u884c\u70ba  \u7b2c\u4e09\u7248"},"content":{"rendered":"<p><a href=\"http:\/\/www.proed.com.tw\/wp-content\/uploads\/2018\/10\/9789862803752.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2087\" src=\"http:\/\/www.proed.com.tw\/wp-content\/uploads\/2018\/10\/9789862803752-219x300.jpg\" alt=\"\" width=\"219\" height=\"300\" srcset=\"http:\/\/www.proed.com.tw\/wp-content\/uploads\/2018\/10\/9789862803752-219x300.jpg 219w, http:\/\/www.proed.com.tw\/wp-content\/uploads\/2018\/10\/9789862803752-768x1051.jpg 768w, http:\/\/www.proed.com.tw\/wp-content\/uploads\/2018\/10\/9789862803752-748x1024.jpg 748w, http:\/\/www.proed.com.tw\/wp-content\/uploads\/2018\/10\/9789862803752.jpg 872w\" sizes=\"auto, (max-width: 219px) 100vw, 219px\" \/><\/a><\/p>\n<p><span style=\"color: #3366ff;\"><strong>\u6d88\u8cbb\u8005\u884c\u70ba\u00a0 \u7b2c\u4e09\u7248<\/strong><\/span><\/p>\n<p>Consumer Behavior, 11th ed<\/p>\n<p>Leon G. Schiffman, Joseph Wisenblit\u00a0 \u539f\u8457<\/p>\n<p>\u9867\u8431\u8431\u3001\u90ed\u5efa\u5fd7\u00a0 \u7de8\u8b6f<\/p>\n<p>ISBN:978-986-280-375-2<\/p>\n<p><!--more--><\/p>\n<p><span style=\"color: #800080;\"><strong>\u25ce\u7c21\u76ee\u4ecb\u7d39\uff1a<\/strong><\/span><\/p>\n<p><strong>\u7b2c\u4e00\u55ae\u5143 \u00a0\u00a0\u6d88\u8cbb\u8005\u3001\u884c\u92b7\u4eba\u54e1\u8207\u79d1\u6280\u00a0<\/strong><\/p>\n<p>\u7b2c\u4e00\u7ae0<\/p>\n<p>\u79d1\u6280\u9a45\u7b56\u4e4b\u6d88\u8cbb\u8005\u884c\u70ba<\/p>\n<p>\u7b2c\u4e8c\u7ae0<\/p>\n<p>\u5e02\u5834\u5340\u9694\u3001\u9078\u64c7\u76ee\u6a19\u5e02\u5834\u8207\u7522\u54c1\u5b9a\u4f4d<\/p>\n<p><strong>\u7b2c\u4e8c\u55ae\u5143 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#800080;\"><strong>\u25ce<\/strong><strong>\u5167\u5bb9\u7c21\u4ecb\uff1a<\/strong><\/span><\/p>\n<p>\u57fa\u65bc\u5a92\u9ad4\u3001\u5a1b\u6a02\u5167\u5bb9\u8207\u884c\u92b7\u6574\u5408\u7a0b\u5ea6\u63d0\u9ad8\uff0c\u7b2c\u5341\u4e00\u7248\u6d88\u8cbb\u8005\u884c\u70ba\u5167\u5bb9\u6709\u986f\u8457\u4fee\u8a02\u3002\u904e\u53bb\uff0c\u884c\u92b7\u4eba\u54e1\u4e3b\u8981\u65bc\u5e73\u9762\u548c\u5ee3\u64ad\u5a92\u9ad4\u520a\u767b\u5ee3\u544a\u8a0a\u606f\uff0c\u4f46\u5982\u4eca\uff0c\u5a92\u9ad4\u8207\u5176\u5167\u5bb9\u5df2\u591a\u534a\u7531\u6d88\u8cbb\u8005\u4e3b\u5c0e\u3002\u800c\u70ba\u9078\u64c7\u9069\u7576\u5a92\u4ecb\uff0c\u4ee5\u5f80\u884c\u92b7\u4eba\u54e1\u9700\u77ad\u89e3\u5404\u5a92\u9ad4\u4e3b\u8981\u6536\u8996\u65cf\u7fa4\u7279\u5fb5\uff0c\u73fe\u5728\u5247\u53ef\u4f9d\u64da\u6d88\u8cbb\u8005\u7db2\u8def\u700f\u89bd\u884c\u70ba\u5236\u8a02\u5ba2\u88fd\u5316\u5ee3\u544a\uff0c\u4e26\u7531\u793e\u7fa4\u5a92\u9ad4\u4e2d\u6536\u96c6\u5404\u7a2e\u6d88\u8cbb\u8005\u8cc7\u8a0a\u8207\u53e3\u7891\u3002\u4ee5\u4e0b\u9673\u8ff0\u4e3b\u8981\u4fee\u8a02\u5167\u5bb9\uff1a<\/p>\n<ul>\n<li>\u65b0\u8208\u4e3b\u984c\uff1a\u672c\u7248\u63a2\u8a0e\u773e\u591a\u65b0\u8208\u4e3b\u984c\uff0c\u5982\u884c\u70ba\u6027\u7784\u6e96\u3001\u5ba2\u88fd\u5316\u7522\u54c1\u8207\u4fc3\u92b7\u8a0a\u606f\u3001\u9810\u6e2c\u6027\u5206\u6790\u3001\u66dd\u5149\u57fa\u790e\u7784\u6e96\u6cd5\u3001\u8ffd\u8e64\u7dda\u4e0a\u700f\u89bd\u7d00\u9304\u8207\u5206\u6790\u7db2\u7ad9\u9020\u8a2a\u884c\u70ba\u3001\u8861\u91cf\u7dda\u4e0a\u53e3\u7891\u6548\u679c\u548c\u610f\u898b\u9818\u5c0e\u3001\u6d88\u8cbb\u8005\u81ea\u767c\u6027\u5ee3\u544a\uff0c\u4ee5\u53ca\u65b0\u5f0f\u5a92\u9ad4\u5e73\u53f0\uff0c\u5982\u884c\u52d5\u5ee3\u544a\u3001\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3002<\/li>\n<li>\u65b0\u5f0f\u79d1\u6280\u548c\u7dda\u4e0a\u6d3b\u52d5\uff1a\u672c\u7248\u8a0e\u8ad6\u7f8e\u570b\u5404\u5e74\u9f61\u5c64\u6b21\u6587\u5316\u65cf\u7fa4\u5c0d\u65b0\u5f0f\u79d1\u6280\u3001\u7dda\u4e0a\u6d3b\u52d5\u7684\u4f7f\u7528\u60c5\u5f62\u3002\u96a8\u8457\u7db2\u8def\u6d3b\u52d5\u6108\u5f62\u767c\u9054\uff0c\u4f7f\u7528\u8005\u96b1\u79c1\u6b0a\u696d\u5df2\u6210\u70ba\u516c\u773e\u95dc\u5207\u7126\u9ede\uff0c\u6587\u4e2d\u4ea6\u8ad6\u53ca\u793e\u7fa4\u7db2\u7d61\u5982\u4f55\u6536\u96c6\u6d88\u8cbb\u8005\u8cc7\u6599\uff0c\u4ee5\u53ca\u53ef\u80fd\u6d89\u53ca\u7684\u9053\u5fb7\u554f\u984c\u3002<\/li>\n<li>\u672c\u66f8\u81ea\u7b2c\u4e00\u7248\u554f\u4e16\u81f3\u4eca\uff0c\u5747\u5f37\u8abf\u6d88\u8cbb\u8005\u884c\u70ba\u6982\u5ff5\u5728\u884c\u92b7\u7b56\u7565\u4e0a\u4e4b\u61c9\u7528\u6027\uff0c\u5176\u4e2d\u63a1\u7528\u7684\u884c\u92b7\u6587\u5ba3\u4e3b\u8981\u70ba\u5ee3\u544a\u4e3b\u63d0\u4ea4\u81f3\u570b\u969b\u827e\u83f2\uff08effie Worldwide\uff09\u7d44\u7e54\u8005\uff0c\u5404\u7ae0\u5247\u591a\u4ee5\u6848\u4f8b\u8aaa\u660e\u61c9\u7528\u6027\u3002<\/li>\n<li>\u589e\u52a0\u771f\u5be6\u8207\u7406\u60f3\u7522\u54c1\u76f8\u95dc\u5c6c\u6027\u3001\u8861\u91cf\u6587\u5316\u50f9\u503c\u89c0\u7684\u65b9\u6cd5\uff0c\u4ee5\u53ca\u8077\u696d\u8072\u671b\u548c\u793e\u6703\u968e\u7d1a\u5be6\u8b49\u8cc7\u6599\u7b49\u5167\u5bb9\u3002<\/li>\n<li>\u986f\u8457\u64f4\u5145\u8de8\u6587\u5316\u5206\u6790\u5167\u5bb9\uff0c\u4e26\u8f14\u4ee5\u5716\u4f8b\u8aaa\u660e\u4e0d\u540c\u570b\u5bb6\u6d88\u8cbb\u8005\u4e3b\u8981\u652f\u51fa\u6a19\u7684\u3001\u7f8e\u570b\u7522\u54c1\u5728\u4ed6\u570b\u5e02\u5834\u4e2d\u54c1\u724c\u5e02\u4f54\u7387\u60c5\u5f62\uff0c\u4ee5\u53ca\u5168\u7403\u4e3b\u8981\u9818\u5c0e\u54c1\u724c\u3002<\/li>\n<li>\u6700\u5f8c\uff0c\u672c\u66f8\u7db2\u7f85100\u5e45\u4ee5\u4e0a\u5d84\u65b0\u5ee3\u544a\u6848\u4f8b\uff0c\u4ee5\u8f14\u52a9\u8aaa\u660e\u6d88\u8cbb\u8005\u884c\u70ba\u6982\u5ff5\u3002<\/li>\n<\/ul>\n<p><span style=\"color: #800080;\"><strong>\u25ce\u7de8<\/strong><strong>\u8b6f\u8005\u7c21\u4ecb<\/strong><strong>\uff1a<\/strong><\/span><\/p>\n<p><strong>\u9867\u8431\u8431<\/strong><\/p>\n<p>\u5b78\u6b77\uff1a\u570b\u7acb\u81fa\u7063\u5927\u5b78\u5546\u5b78\u7814\u7a76\u6240\u535a\u58eb(1993~1997)\uff0c\u4e3b\u4fee\u884c\u92b7\u7ba1\u7406\u3002<\/p>\n<p>\u73fe\u8077\uff1a\u6771\u5433\u5927\u5b78\u570b\u969b\u7d93\u71df\u8207\u8cbf\u6613\u5b78\u7cfb\u66a8\u78a9\u58eb\u73ed\u6559\u6388<\/p>\n<p>\u4e3b\u8981\u8457\u4f5c\uff1a\u7814\u7a76\u8208\u8da3\u70ba\u884c\u92b7\u5b78\u8207\u6d88\u8cbb\u8005\u884c\u70ba\uff0c\u8457\u4f5c\u767c\u8868\u65bc\u7ba1\u7406\u5b78\u5831\u3001\u53f0\u5927\u7ba1\u7406\u8ad6\u53e2\u3001The Service Industries Journal\u3001Industrial Marketing Management\u3001Psychology &amp; Marketing\u3001European Journal of Marketing\u3001Journal of Advertising\u3001Marketing Letters\u3001Managing Service Quality\u8207Journal of Service Theory and Practice\u7b49\u3002<\/p>\n<p><strong>\u90ed\u5efa\u5fd7<\/strong><\/p>\n<p>\u5b78\u6b77\uff1a\u570b\u7acb\u81fa\u7063\u5927\u5b78\u5fc3\u7406\u5b78\u7814\u7a76\u6240\u535a\u58eb(1993~1999)\uff0c\u4e3b\u4fee\u5de5\u696d\u8207\u7d44\u7e54\u5fc3\u7406\u5b78\u3002<\/p>\n<p>\u73fe\u8077\uff1a\u570b\u7acb\u653f\u6cbb\u5927\u5b78\u5fc3\u7406\u5b78\u7cfb\u526f\u6559\u6388<\/p>\n<p>\u4e3b\u8981\u8457\u4f5c\uff1a\u7814\u7a76\u8208\u8da3\u70ba\u7d44\u7e54\u5fc3\u7406\u5b78\u3001\u4eba\u4e8b\u5fc3\u7406\u5b78\u53ca\u6d88\u8cbb\u8005\u5fc3\u7406\u5b78\uff0c\u8457\u4f5c\u767c\u8868\u65bc\u4e2d\u83ef\u5fc3\u7406\u5b78\u520a\u3001\u672c\u571f\u5fc3\u7406\u5b78\u7814\u7a76\u3001\u7ba1\u7406\u8a55\u8ad6\u3001Employee Relations\u3001European Journal of Marketing\u3001International Journal of Human Resource Management\u3001Journal of Occupational and Organizational Psychology\u3001Psychology&amp; Marketing\u8207Relations Industrielles \/Industrial Relations\u7b49\u3002<\/p>\n<h2><span style=\"color: #ff0000;\">\u5982\u8981\u5718\u8a02\u8acb\u7d66\u6211\u5011\u4e00\u5929\u6642\u9593\u5099\u66f8\uff0c\u4ee5\u4fbf\u89aa\u9001\u6216\u5b85\u914d(\u8ca8\u5230\u4ed8\u6b3e\u6216\u532f\u6b3e)\u3002<\/span><\/h2>\n<h2><span style=\"color: #ff0000;\">\u82e5\u8981\u55ae\u672c\u8cfc\u8cb7\uff0c\u8acb\u4e0a\u73ed\u6642\u9593\u5230\u9580\u5e02\u8cfc\u8cb7\uff0c\u4eab\u6709\u4e5d\u6298\u512a\u60e0<\/span><\/h2>\n<h2><a href=\"https:\/\/www.books.com.tw\/products\/0010744118?loc=P_007_015\">\u5982\u60f3\u55ae\u672c\u90f5\u8cfc\uff0c\u8acb\u6309\u6b64\u7db2\u5740&gt;&gt;<\/a><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"widget-title\">\u5b78\u5bcc\u6587\u5316\u4e8b\u696d\u6709\u9650\u516c\u53f8<\/h3>\n<div class=\"textwidget\">\n<p>10663 \u53f0\u5317\u5e02\u5927\u5b89\u5340\u548c\u5e73\u6771\u8def\u4e8c\u6bb5118\u5df72\u5f0420\u865f<br \/>\n\u96fb\u8a71\uff1a(02)2378-0358<br \/>\n\u50b3\u771f\uff1a(02)2736-9042<br \/>\n\u96fb\u5b50\u90f5\u4ef6\uff1a<a href=\"mailto:proedp@ms34.hinet.net\">proedp@ms34.hinet.net<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u6d88\u8cbb\u8005\u884c\u70ba\u00a0 \u7b2c\u4e09\u7248 Consumer Behavior, 11th ed Le &hellip; <a href=\"http:\/\/www.proed.com.tw\/?p=2126\">\u95b1\u8b80\u5168\u6587 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2126","post","type-post","status-publish","format-standard","hentry","category-1"],"_links":{"self":[{"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/2126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2126"}],"version-history":[{"count":5,"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/2126\/revisions"}],"predecessor-version":[{"id":2235,"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=\/wp\/v2\/posts\/2126\/revisions\/2235"}],"wp:attachment":[{"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2126"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.proed.com.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}